How to submit a template to the Marketplace

Ready to share your creativity with the Framer audience? In this article, you’ll learn about the benefits of becoming a Framer Creator and how to deliver a high-quality template.

Sharing templates in the Marketplace allows you to showcase your work to the Framer community while enjoying great benefits, such as retaining 100% of the revenue.

Benefits for Creators

  • Retain 100% of the revenue on every template sold.

  • Generate income from free templates through affiliate links.

  • No mandatory minimum for monthly template submissions.

  • Gain exposure with thousands of daily page views.

  • Join one of the fastest-growing template economies.

Before you submit

When you are ready to submit, please make sure you have done the following:

  • Test your template for bugs and errors

  • Ensure your template has a consistent look/feel, and follows general web design best practices

  • Ensure all the information provided is detailed and complete (name, description, images)

  • Ensure the contact information provided is accurate (email address, help center link)

Review process

Our review process consists of multiple rounds, with individual stages to focus on distinct topics (as noted under: Submission Requirements). During your review, you will be provided with updates, via your Framer Creator Dashboard account email, at key stages of the review process.

If your plugin is ultimately rejected, we'll provide a brief explanation of our decision, and encourage you to submit your plugin again for review after addressing any feedback.

Timeline

The current estimated review period is up to 21 days.

Our team aims to respond and review your template swiftly. Please be aware, our timelines are estimates, and some fluctuations may occur.

1. Initial Screening (up to 7 days)

We will conduct a high-level screening of your template to verify the design, functionality, and potential for acceptance. During this initial stage, your template will either be:

  • Advanced to the official review phase.

  • Rejected and a brief explanation provided.

2. Official Review (up to 2 weeks)

If your template clears the initial screening, it will continue to an official, detailed review based on the Submission Requirements and functionality tests.

Once we complete our review, we will send you one of the following verdicts:

  • 2a. Accepted — if your template meets our standards and is accepted, you will be notified via email and your template will be published instantly.

  • 2b. Rejected — if your template does not meet our expectations and we conclude that it cannot be improved within two rounds of feedback, we will send you a rejection notice explaining why it was declined. Once you have made the necessary improvements, we encourage you to resubmit your template for reconsideration. We look forward to reviewing your revised template and appreciate your continued interest in collaborating with us.

  • 2c. Needs improvements — if your template does not meet our expectations, but we conclude that it can be improved within two rounds of feedback, we will provide detailed feedback and guidance on how to get there. Please be aware that it may be rejected if it still fails to meet the required standards after two rounds of feedback.

Submission Requirements

To ensure a high standard of quality, security, and usability for all templates within the Framer ecosystem, we have developed the following review guidelines. Creators submitting templates must adhere to these guidelines to provide an optimal user experience while maintaining the security and integrity of the platform.

Template originality

  • While similarities may occur, the template is unique in style and does not mimic the style of other templates on the Framer Marketplace or any other template marketplace.

  • Template does not use sections, components, or any other elements from other templates on the Framer Marketplace or any other template marketplace.

Design & UX

  • Template has a cohesive style throughout all pages.

  • The template makes use of high quality, stunning visuals such as images or graphics.

  • Typographic hierarchy is carefully implemented and the amount if typographic styles and sizes is kept to a minimum.

  • Effect and animations are sparsely implemented and add to the design or information architecture. They are not there just for the sake of animating elements.

  • The template has great visual hierarchy and utilizes best practices in typography, size, color, contrast, and repetition.

  • Template contains a custom /404/ page.

Layout

  • Template uses consistent spacing, padding, and appropriate whitespace. Template does not appear cluttered.

  • Pages and sections use Stacks (Layout) to enable fluid layouts.

  • Pages and sections use auto height so they can grow when new content is added.

  • Website does not scroll horizontally due to overflowing elements.

  • Pages have unique layouts. (Avoid redundant page designs with little to no differences).

Responsiveness

  • Layouts are fluid and responsive. Layouts are tested by previewing the template and resizing the pages.

  • The number of breakpoints is kept to a minimum (3) to reduce template and layout complexity. (Only add a 4th breakpoint if your layout requires it).

  • Mobile menus work appropriately and expand correctly to show all items in the navigation.

  • Mobile menus are Fixed to the top of the page and do not push down the entire page when expanding.

  • Components and interactions work across mobile. (Eg. Sliders become draggable, and content does not rely on hover states).

Effects & Animations

  • Transitions are present on some layers, not every layer or entire sections. Use them sparsely.

  • There is no use of preloaders unless they significantly enhance the experience of the website.

  • Interaction effects are not applied to to elements that don’t enhance the experience. (Eg. a hover effect on an image without a click interaction).

  • Effects and animations are used consistently. (Eg. Ensure that appear effects have comparable animation curves and timing).

Links

  • All external links in the template work and point to a valid URL.

  • Internal links listed in the template such as the navigation and footer link to the corresponding pages. (Eg. If an About page is present as a link your template should have an About page).

  • Text elements containing and email address or phone numbers need to use mailto: and tel: links.

Typography & Text

  • All text has proper spelling and grammar.

  • Text is unique and does not overuse Lorem Ipsum. (Not a great writer? Use Framer’s built in Text Rewrite feature to improve text you wrote for your template use case).

  • All text is legible, background and text have enough contrast.

  • Text Styles are used as much as possible to make editing for the end user easier.

  • Text Style breakpoints are used to make editing for the end user easier.

  • Custom typefaces are not used in the template. (Only use typefaces that come with Framer).

Components

  • All external Components in the template are up to date. (Check the components in the assets panel).

  • Components use descriptive and meaningful names that reflect their functionality. (Avoid generic names like “Component1” or “Widget2”. Good examples include “User Profile Card”, “Product Carousel”).

CMS

  • There are no unused CMS collections in the project.

  • CMS fields are named in a way that clearly correlates to the layer they are linked to.

  • CMS fields are nicely organized using dividers and section headings so the CMS is easy to understand and use.

  • CMS is used where the website could benefit from it. (Eg. Blogs run on the CMS and not as separate pages).

Tags

  • Headings use H1H6 Tags.

  • Paragraphs use P tags.

  • Navigations use the nav tag.

  • Ordered lists use the OL tag (Numbered).

  • Unordered lists use the UL tag (Bullet).

  • Images have alt tags where necessary. (Eg. Images that are not meant to be changed by the end user)

  • All other elements use the div tag or a tag best suited for that element.

Accessibility & Performance

  • Template does not have excessive motion.

  • All main pages are ran through PageSpeed Insights to make sure the template is performant on both desktop and mobile.

  • All images are set to "Auto" resolution to benefit from Framer's auto image optimization. Template are allowed to use custom resolutions when the template use case requires it. (Eg. A photography portfolio showing a full sized image on click).

  • Color is not the only style used to communicate things like links or highlighted text.

  • Template uses appropriate contrast for all elements that need to be legible such as icons, text, images, and videos.

  • Template is tested and shows no issues on the most popular browsers including Chrome, Safari, and Firefox.

Remix Project

  • Template has a custom title and description added in the site settings.

  • Template publishes without any optimization errors.

  • The project does not contain any unused components, code, or assets in the assets panel.

  • Pages are set up consistently with the same amount of breakpoints and breakpoint widths.

  • There are no unused layers next to the breakpoints.

  • There are no unused pages or canvas pages.

Copyrighted content

  • Template does not use copyrighted media such as images, videos, and music.

  • Template does not use logos from companies without permission.

  • Template does not use text from existing websites or templates.

Custom Code

  • Template does not use Code Components Overrides or external libraries for core functionality that can’t be easily edited by people without coding knowledge.

  • Template does not show any errors when publishing due to incorrect custom code.

Customer Support

  • A clear refund policy is provided on your checkout page.

  • I am available to provide template support through email for customers who have purchased or used my template.

  • I will make sure my template is always delivered to the customer upon purchase. I understand not doing so will result in immediate removal of my template from the marketplace.

  • I understand Framer reserves the right to provide a remix link to the customer when they can provide a valid purchase receipt and I have neglected to deliver the template.

After you submit

Once you’ve successfully submitted your template through the Creator Dashboard, here are some things to keep in mind:

  • Timing — we will review your template submission as soon as we can. Please be patient and keep in mind every plugin is different and some plugins may require a more thorough review based on their complexity.

  • Status — the current status of your plugin will be reflected in your Creator Dashboard

    • Draft — template submission is being worked, not yet submitted (save for later) or has been submitted, but is being prepped for a resubmission

    • Pending — template submission is in the “Initial Screening” stage of the review process

    • In Review — template is in the “Official Review” stage of the review process

    • Published — template is officially live on the Marketplace

    • Archived — template has been archived for long term safekeeping

  • Review decisions — our goal is always to be fair and consistent with our guidelines and submission requirements. Notably, we may make some mistakes along the way, but our intention is to work with you directly as we strive for a positive outcome.

  • Fixes — if after your submission, you find something that needs to be fixed, please follow one of the following:

    • If you have a small fix — make note, fix it, and we’ll continue our review

    • If you have a big, critical fix — please inform us right away by sending an email to: templates@framer.com

Submit to other marketplaces

You are allowed to sell your Framer template on multiple marketplaces. Submit to one or more of these marketplaces to generate extra revenue.

If you need help or assistance, or have specific questions about Templates, please email us at templates@framer.com.