What’s new in Framer.

Analytics Improvements

·

August 20, 2025

Analytics Icon in 3D
Analytics Icon in 3D
Analytics Icon in 3D

This update brings several improvements to our built-in Analytics, from viewing engagement on specific Pages or CMS Items, to identifying visited URLs that result in a 404, to tracking custom interactions in Code. The latter opens up new possibilities for tracking your site, such as adding tracking in custom Components or capturing specific interactions, like when hovering a layer. Lastly, we’ve improved the status display and calculations for A/B tests. Learn more below.

Added
  • Added tracking to the Loops Component

  • Added tracking to the Waitlist Component

  • Added tracking to the Hubspot Component

  • Added tracking to the MailChimp Component

  • Added tracking to the FormSpark Component

  • Added tracking to any layer with code support

  • Added tracking to URLs that return a 404 page

  • Added a way to pre-fill a redirect for 404 pages

  • Added a way to view analytics for selected pages

Improved
  • Improved status of started + not deployed A/B tests

  • Improved status of stopped + not deployed A/B tests

  • Improved calculation for tests reaching a conclusion

This update brings several improvements to our built-in Analytics, from viewing engagement on specific Pages or CMS Items, to identifying visited URLs that result in a 404, to tracking custom interactions in Code. The latter opens up new possibilities for tracking your site, such as adding tracking in custom Components or capturing specific interactions, like when hovering a layer. Lastly, we’ve improved the status display and calculations for A/B tests. Learn more below.

Added
  • Added tracking to the Loops Component

  • Added tracking to the Waitlist Component

  • Added tracking to the Hubspot Component

  • Added tracking to the MailChimp Component

  • Added tracking to the FormSpark Component

  • Added tracking to any layer with code support

  • Added tracking to URLs that return a 404 page

  • Added a way to pre-fill a redirect for 404 pages

  • Added a way to view analytics for selected pages

Improved
  • Improved status of started + not deployed A/B tests

  • Improved status of stopped + not deployed A/B tests

  • Improved calculation for tests reaching a conclusion

This update brings several improvements to our built-in Analytics, from viewing engagement on specific Pages or CMS Items, to identifying visited URLs that result in a 404, to tracking custom interactions in Code. The latter opens up new possibilities for tracking your site, such as adding tracking in custom Components or capturing specific interactions, like when hovering a layer. Lastly, we’ve improved the status display and calculations for A/B tests. Learn more below.

Added
  • Added tracking to the Loops Component

  • Added tracking to the Waitlist Component

  • Added tracking to the Hubspot Component

  • Added tracking to the MailChimp Component

  • Added tracking to the FormSpark Component

  • Added tracking to any layer with code support

  • Added tracking to URLs that return a 404 page

  • Added a way to pre-fill a redirect for 404 pages

  • Added a way to view analytics for selected pages

Improved
  • Improved status of started + not deployed A/B tests

  • Improved status of stopped + not deployed A/B tests

  • Improved calculation for tests reaching a conclusion