How to add Alt Tags to images?

Alt tags, also known as “alt attributes” or “alt descriptions,” are essential for making web content accessible. They improve SEO, ensure compliance with legal standards, and enhance the overall user experience on a website.

Below, you will find a brief guide on how to add alt tags based on where the pictures are uploaded, such as from the canvas or CMS.

Accessibility & SEO

The “Alt” text of images are important for both accessibility (e.g. for screen-readers) and SEO. Google and other search engines use it to understand what the image is about. Do not necessarily add keywords here, as Google will penalize it.

Tip: Best alt texts use simple sentences that describe the gist of the image. Make sure to it with a punctuation (like a dot) to improve the accessibility (source, source).

Adding alt tags to images in your website

In the canvas, select the image you uploaded and click “Fill” on the Styles panel. A pop-up will appear and you can add alt tags easily for your images.

Adding alt tags to CMS Images

For images inside CMS pages, head over to the CMS page, choose the content you want to edit and click “Choose Image” to add alt tags.

Adding alt tags to a CMS Formatted Text Field

When you upload an image into a formatted text field, select the image and click the “Upload Media” icon. A pop up will appear and you can add alt tags easily for your images upon uploading them.