How to run effective A/B testing with Framer
A/B testing, also known as split testing, is a powerful method to compare multiple versions of a webpage or design to identify which performs better. It enables data-driven decisions for design optimizations and improvements.
Framer does not include built-in A/B testing capabilities, as preferences vary widely across organizations. Instead, you can integrate with third-party tools that offer extensive A/B testing functionalities.
Integrating a/b testing tools
Popular A/B testing tools include:
Optimizely
Growthbook
VWO
Mida
These tools allow you to divide website visitors into different groups, showing each group a unique design variation. By analyzing engagement, conversion rates, and other metrics, you can evaluate the performance of each variant.
Integrate A/B testing using a script
Most A/B testing tools provide a script to be added to your website. You can integrate this script by pasting it into the <head> of your Framer site. Learn more here.
Integrate A/B testing by creating multiple versions
You can create different versions of the landing page in Framer and feed their URLs to the A/B testing tool. The tool will then split traffic among these URLs and track performance metrics for each variant.
Using Framer Plugins for A/B testing
If you’re looking for an easy-to-implement solution, consider using Framer plugins like Humblytics for analytics and tracking. Humblytics can help measure user engagement and is available in the Framer Marketplace.
Advanced integrations
For more granular A/B testing, you can use advanced methods. For example, LottieFiles integrated Framer with Growthbook to achieve custom experiments, though this requires engineering resources.
Still experiencing the issue after following the steps above? Create a support ticket in the Plugin Space on our Community.