How template ranking works
In the Framer Marketplace, ensuring users find the best templates easily is key to delivering a great experience. Our algorithm plays a vital role in this by dynamically calculating a score for each template, every day, based on user interactions.
Key metrics
The algorithm evaluates and scores templates based on the following user actions over a rolling 90-day period:
Views — user views a template detail page
Previews — user clicks the gray CTA button ("Preview") on a template detail page
Conversions — user clicks the blue CTA button ("Use for Free" or "Purchase for $XX") on a template detail page
Score calculation
The weight given to each action is directly correlated to the users ultimate intent — Conversions hold the most weight, followed by Previews, and then Views. All three actions combine to define a Template's score and rank within the Popular feed.
Balancing Free and Paid templates
To ensure fairness, the algorithm also ensures that the Marketplace maintains a balanced mix of both free and paid templates. When users browse, they’ll always see an even distribution between the two types, allowing for a wide range of choices.
If you need help or assistance, or have specific questions about Templates, please email us at templates@framer.com.