How Framer’s built-in analytics work
Framer offers built-in analytics to give you valuable insights into your site visitors.
We’ve designed analytics with a privacy-first mindset, making it GDPR-compliant and eliminating the need for a cookie banner on your site.
Why does Framer Analytics show different results compared to Google Analytics?
Framer’s analytics is built with a privacy-first mindset, which sometimes requires us to estimate certain information. In contrast, Google Analytics relies on cookies and requires a cookie banner, making it less privacy-friendly and leading to slightly different results. However, the overall insights you gain from both analytics providers are similar.
Why can I only see data from the last 30 days?
Framer's updated analytics started storing data in October 2024. As more data becomes available, we plan to increase the date range, allowing you to see data from over 30 days ago.
Which metrics are available?
Framer offers a variety of metrics that you can view in the analytics dashboard. Some metrics, like device type or country, are approximations based on your visitors’ browser information. Note that browsers have become stricter about the amount of data included in referrer information for privacy reasons.
Here’s a breakdown of the metrics we provide and what they mean:
Live Visitors
The number of people who have visited your site in the last 5 minutes.
Unique Visitors
The total number of individual visitors to your site. Since we don’t use persistent identifiers like session cookies, visitors returning on a different day or device are counted as unique visitors.
Total Pageviews
The total number of times any page on your site has been loaded.
Bounce Rate
A bounce is recorded when a visitor views only one page on your site and then leaves without interacting further.
The bounce rate is the percentage of such single-page sessions.
Average Session Duration
The average time visitors spend on your site. We estimate this by calculating the time between when a visitor lands on a page and when they navigate to another page.
Sources
The top 20 websites that direct traffic to your site.
UTM Tags
The top 20 UTM parameters present in your site’s visits. UTM tags are parameters added to URLs to track marketing campaigns. When a user visits your site through a link with UTM parameters, we extract this information from the URL.
The UTM parameters we currently track are: utm_source, utm_medium, utm_campaign, utm_content, and utm_term.
Pages
The top 20 most visited pages on your site.
Entry Pages
The top 20 pages where visitors usually land on your site.
Exit Pages
The top 20 pages from which visitors most often leave your site.
Countries
The top 20 countries where your visitors are located.
Devices
The top 20 devices your visitors use to access your site.
Currently, we categorize devices as Desktop, Mobile, or Tablet. Anything that doesn’t fit confidently into one of these categories is labeled as “Other.”
Browsers
The top 20 browsers your visitors use to view your site.
Operating Systems (OS)
The top 20 operating systems your visitors use to access your site.